Update: 03.02.2026

Last week: 4 week 2026 (19.01.2026 - 25.01.2026)

Last full month: December 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 31 684 0.4% 12.4% 0.1 41 332 246 1.0% 18.2% 0.2 -0.2%
MoM 146 512 -3.7% 12.3% -0.8 189 883 928 -1.8% 17.9% -1 0.8%
YTD 111 314 -24.2% 8.4% -1.3 145 172 264 -20.2% 11.8% -2 -12.1%
MAT 1 953 216 -19.0% 9.7% -0.4 2 509 851 178 -2.6% 13.7% 0.4 -15.8%
KAPSIKAM
WoW 14 028 -1.7% 2.5% -0.1 11 897 753 -1.6% 3.8% -0.1 1.2%
MoM 65 997 1.3% 2.5% 0.1 56 025 762 2.3% 4.0% 0.1 -0.9%
YTD 52 896 -8.6% 2.5% 0 44 989 171 -6.4% 3.9% -0.3 -7.4%
MAT 704 678 -12.6% 2.3% -0.2 600 923 092 3.6% 3.7% -0.1 -5.0%
VIPROSAL
WoW 8 806 -4.5% 1.5% -0.1 7 182 602 -4.5% 2.2% -0.1 0.8%
MoM 40 151 -2.5% 1.5% 0 33 145 054 0.3% 2.2% 0 -1.3%
YTD 32 988 -8.4% 1.5% 0 27 082 556 -3.5% 2.2% -0.1 -7.2%
MAT 464 023 -22.7% 1.5% -0.3 376 171 432 -6.2% 2.2% -0.3 -5.4%
SULFARGIN
WoW 1 409 -0.5% 0.4% 0 1 348 074 -1.5% 0.7% 0 -0.1%
MoM 7 277 -0.8% 0.4% 0 6 814 432 0.0% 0.8% -0.1 6.8%
YTD 5 335 -5.4% 0.4% 0 5 102 376 -3.8% 0.7% -0.1 2.7%
MAT 77 458 -1.7% 0.4% 0 73 360 822 7.0% 0.7% -0.1 7.5%
APILAC
WoW 513 3.8% 32.5% -0.7 425 344 1.6% 51.1% -2 6.0%
MoM 1 935 21.4% 28.4% 5.3 1 564 140 53.3% 48.0% 8.5 -1.4%
YTD 1 741 -49.4% 31.6% 1.8 1 456 270 -48.6% 51.2% -21.9 -52.4%
MAT 33 483 -40.3% 27.1% -4.2 25 827 299 -36.6% 62.0% -10.5 -31.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 111 314 -24.2% 8.4% -1.3 145 172 264 -20.2% 11.8% -2 -12.1%
KAPSIKAM 52 896 -8.6% 2.5% 0 44 989 171 -6.4% 3.9% -0.3 -7.4%
VIPROSAL 32 988 -8.4% 1.5% 0 27 082 556 -3.5% 2.2% -0.1 -7.2%
SULFARGIN 5 335 -5.4% 0.4% 0 5 102 376 -3.8% 0.7% -0.1 2.7%
APILAC 1 741 -49.4% 31.6% 1.8 1 456 270 -48.6% 51.2% -21.9 -52.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 953 216 -19.0% 9.7% -0.4 2 509 851 178 -2.6% 13.7% 0.4 -15.8%
KAPSIKAM 704 678 -12.6% 2.3% -0.2 600 923 092 3.6% 3.7% -0.1 -5.0%
VIPROSAL 464 023 -22.7% 1.5% -0.3 376 171 432 -6.2% 2.2% -0.3 -5.4%
SULFARGIN 77 458 -1.7% 0.4% 0 73 360 822 7.0% 0.7% -0.1 7.5%
APILAC 33 483 -40.3% 27.1% -4.2 25 827 299 -36.6% 62.0% -10.5 -31.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 31 684 0.4% 12.4% 0.1 41 332 246 1.0% 18.2% 0.2 -0.2%
KAPSIKAM 14 028 -1.7% 2.5% -0.1 11 897 753 -1.6% 3.8% -0.1 1.2%
VIPROSAL 8 806 -4.5% 1.5% -0.1 7 182 602 -4.5% 2.2% -0.1 0.8%
SULFARGIN 1 409 -0.5% 0.4% 0 1 348 074 -1.5% 0.7% 0 -0.1%
APILAC 513 3.8% 32.5% -0.7 425 344 1.6% 51.1% -2 6.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 146 512 -3.7% 12.3% -0.8 189 883 928 -1.8% 17.9% -1 0.8%
KAPSIKAM 65 997 1.3% 2.5% 0.1 56 025 762 2.3% 4.0% 0.1 -0.9%
VIPROSAL 40 151 -2.5% 1.5% 0 33 145 054 0.3% 2.2% 0 -1.3%
SULFARGIN 7 277 -0.8% 0.4% 0 6 814 432 0.0% 0.8% -0.1 6.8%
APILAC 1 935 21.4% 28.4% 5.3 1 564 140 53.3% 48.0% 8.5 -1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs