BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	31 684	0.4%	12.4%	0.1	41 332 246	1.0%	18.2%	0.2	-0.2%
MoM	146 512	-3.7%	12.3%	-0.8	189 883 928	-1.8%	17.9%	-1	0.8%
YTD	111 314	-24.2%	8.4%	-1.3	145 172 264	-20.2%	11.8%	-2	-12.1%
MAT	1 953 216	-19.0%	9.7%	-0.4	2 509 851 178	-2.6%	13.7%	0.4	-15.8%
KAPSIKAM
WoW	14 028	-1.7%	2.5%	-0.1	11 897 753	-1.6%	3.8%	-0.1	1.2%
MoM	65 997	1.3%	2.5%	0.1	56 025 762	2.3%	4.0%	0.1	-0.9%
YTD	52 896	-8.6%	2.5%	0	44 989 171	-6.4%	3.9%	-0.3	-7.4%
MAT	704 678	-12.6%	2.3%	-0.2	600 923 092	3.6%	3.7%	-0.1	-5.0%
VIPROSAL
WoW	8 806	-4.5%	1.5%	-0.1	7 182 602	-4.5%	2.2%	-0.1	0.8%
MoM	40 151	-2.5%	1.5%	0	33 145 054	0.3%	2.2%	0	-1.3%
YTD	32 988	-8.4%	1.5%	0	27 082 556	-3.5%	2.2%	-0.1	-7.2%
MAT	464 023	-22.7%	1.5%	-0.3	376 171 432	-6.2%	2.2%	-0.3	-5.4%
SULFARGIN
WoW	1 409	-0.5%	0.4%	0	1 348 074	-1.5%	0.7%	0	-0.1%
MoM	7 277	-0.8%	0.4%	0	6 814 432	0.0%	0.8%	-0.1	6.8%
YTD	5 335	-5.4%	0.4%	0	5 102 376	-3.8%	0.7%	-0.1	2.7%
MAT	77 458	-1.7%	0.4%	0	73 360 822	7.0%	0.7%	-0.1	7.5%
APILAC
WoW	513	3.8%	32.5%	-0.7	425 344	1.6%	51.1%	-2	6.0%
MoM	1 935	21.4%	28.4%	5.3	1 564 140	53.3%	48.0%	8.5	-1.4%
YTD	1 741	-49.4%	31.6%	1.8	1 456 270	-48.6%	51.2%	-21.9	-52.4%
MAT	33 483	-40.3%	27.1%	-4.2	25 827 299	-36.6%	62.0%	-10.5	-31.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	111 314	-24.2%	8.4%	-1.3	145 172 264	-20.2%	11.8%	-2	-12.1%
KAPSIKAM	52 896	-8.6%	2.5%	0	44 989 171	-6.4%	3.9%	-0.3	-7.4%
VIPROSAL	32 988	-8.4%	1.5%	0	27 082 556	-3.5%	2.2%	-0.1	-7.2%
SULFARGIN	5 335	-5.4%	0.4%	0	5 102 376	-3.8%	0.7%	-0.1	2.7%
APILAC	1 741	-49.4%	31.6%	1.8	1 456 270	-48.6%	51.2%	-21.9	-52.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 953 216	-19.0%	9.7%	-0.4	2 509 851 178	-2.6%	13.7%	0.4	-15.8%
KAPSIKAM	704 678	-12.6%	2.3%	-0.2	600 923 092	3.6%	3.7%	-0.1	-5.0%
VIPROSAL	464 023	-22.7%	1.5%	-0.3	376 171 432	-6.2%	2.2%	-0.3	-5.4%
SULFARGIN	77 458	-1.7%	0.4%	0	73 360 822	7.0%	0.7%	-0.1	7.5%
APILAC	33 483	-40.3%	27.1%	-4.2	25 827 299	-36.6%	62.0%	-10.5	-31.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	31 684	0.4%	12.4%	0.1	41 332 246	1.0%	18.2%	0.2	-0.2%
KAPSIKAM	14 028	-1.7%	2.5%	-0.1	11 897 753	-1.6%	3.8%	-0.1	1.2%
VIPROSAL	8 806	-4.5%	1.5%	-0.1	7 182 602	-4.5%	2.2%	-0.1	0.8%
SULFARGIN	1 409	-0.5%	0.4%	0	1 348 074	-1.5%	0.7%	0	-0.1%
APILAC	513	3.8%	32.5%	-0.7	425 344	1.6%	51.1%	-2	6.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	146 512	-3.7%	12.3%	-0.8	189 883 928	-1.8%	17.9%	-1	0.8%
KAPSIKAM	65 997	1.3%	2.5%	0.1	56 025 762	2.3%	4.0%	0.1	-0.9%
VIPROSAL	40 151	-2.5%	1.5%	0	33 145 054	0.3%	2.2%	0	-1.3%
SULFARGIN	7 277	-0.8%	0.4%	0	6 814 432	0.0%	0.8%	-0.1	6.8%
APILAC	1 935	21.4%	28.4%	5.3	1 564 140	53.3%	48.0%	8.5	-1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца